PROJECT

Reebok Floatride

YEAR

2018

CATEGORY

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SYNOPSIS

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Intermarketing agency approached us to create an animation for the international Reebok Floatride campaign. Based on Intermarketing’s brief, we created a microscopic, ethereal world representing the inside on the new Reebok sole, showing how the foam is created from a molecular level. This foam technology provides ultimate comfort, a lightweight cushioning and flexibility that helps runner “float” during their run.

PROCESS

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JM Blay directed and designed the animation. He managed a small team who helped only in very specific moments such as a few shots of the animatic and generating some textures. He was hands-on responsible for the entire project, generating an animatic and some style frames, texturing, applying lighting and postproduction.

Moodboard
Story-Board
Test_LookDev_01
Test_LookDev_02
Test_LookDev_03
Test_LookDev_04
FloatRide_Sole_Tes2
FloatRide_Sole_Test
Reebok_Floatride_Option_C_001
Reebok_Floatride_Option_B_001

CREDITS

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Design and Direction: JM Blay
Creative Direction / Art Direction / Editing / VFX / 3D / Animation: JM Blay
Animation: Javi Martí
Simulation in shot 05: Marco Gufini
Agency: Intermarketing

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