PROJECT

Dare To Roam

YEAR

2021

CATEGORY

Advertising

SYNOPSIS

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NYC-based agency Harper + Scott approached us to create an animation for the launch campaign of Dare to Roam (DTR), a new accessories brand specialising in antimicrobial bags founded by Ciara Princess Harris and themselves.

The idea was to create a beautiful and dynamic animation to show the antimicrobial technology used to make the bags. By infusing the textiles with titanium dioxide and silver chloride technology, they create a dependable shield that inhibits the growth and reproduction of bacteria, mould, and mildew, keeping their users safer for longer.


PROCESS

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JM Blay directed and designed this animation. We had the initial idea and created a story board. After that, we created some style frames for the client and once they approved the style we moved on to the creation of the animatic.

JM was hands-on responsible for the entire project, generating the idea, the story board, an animatic and some style frames, texturing, applying lighting and postproduction; having the help of one 3D animator and a modeller for the backpack.


CREDITS

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Design and Direction: JM Blay
3D: JM Blay & Alex Magnieto
3D bag modelling: Emmery Macsay
Audio: Resonate
Production: Blay Studio
Agency: Harper + Scott

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