PROJECT

Symprove

YEAR

2020

CATEGORY

Advertising

SYNOPSIS

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Pebble Studios approached us to create an animation for the new campaign of Symprove ’Gut Matters’. The idea was to create an advert for television but it ended being the intro for the online videos of the campaign.

Symprove is a water-based food supplement. It contains four strains of live and active bacteria. These are delivered to the gut to support the microbiome.


PROCESS

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JM Blay directed and designed this animation. We created some style frames for the client and after they approved the style we moved on to the creation of the animatic. The original idea was to create a transparent stylised body to show the movement of the liquid. JM was hands-on responsible for the entire project, generating an animatic and some style frames, texturing, applying lighting and postproduction; having the help of one 3D animator and fluid simulator specialist.

CREDITS

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Design and Direction: JM Blay
Creative Direction: Matt Beveridge (Pebble Studios) & JM Blay (Blay Studio)
Art Direction / Editing / VFX : JM Blay
3D Animation: JM Blay & Alex Magnieto
Fluid Simulations: Alex Magnieto & Enric Rodriguez
Production: Blay Studio
Agency: Pebble Studios

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